That is why a content strategy is so important

That is why a content strategy is so important

Content Marketing & SEO

A strong content strategy is of great importance in your online marketing approach. Content marketing is gearing valuable and relevant content to your target group. It is a marketing technique with a specific goal: it runs from building a good image to generating leads to increased sales. Note: it seems easier than it is. It is not good to just send content to the world. It must also be valuable content for your target group. What does your target group want to know? What are they looking for? What questions do they have?
With content is meant content with sufficient 'body'. When it comes to content on your website, it must be long enough to be appreciated by Google. SEO stands for Search Engine Optimization or search engine optimization. That is the technique to make a website score higher in search engines and ensures that your content is found online faster.
Search engines like Google are very strongly focused on the text. The search engine looks more and more at the time visitors stay on your page. If the visitors leave your website quickly, this will also be a disadvantage for your position in Google. It is therefore important to tailor your content as well as possible to the wishes of the visitor. What does the visitor want to find on your website? Respond to that! It is an art to strategically process keywords in the page titles and content. That is why it is better to do a keyword search in advance, for example via one of Google tools, to find out the popular keywords of (potential) customers.

The perfect content

Nowadays, consumers become better and better at filtering out (ir) relevant information. That is why it is just as important that the content is valuable. It must be able to fulfill the needs of the recipient. We can say that the perfect content meets the 3 c's :
Conversational: it must bring the readers to your company and interact with each other.
Context-sensitive: think carefully about the channels on which you will distribute certain content. Some channels fit better with certain content than others.
Consistent: stay uniform in what you publish. You must be clear in all your communications.

In a thousand and one formats

Content exists in a thousand and one formats. We would like to inspire you with the following options:
Case studies or other investigations
Infographics
Video content (YouTube / Vimeo)
White papers
Webinars
Reviews
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