Social media tips
Social media tips
Tip 1: Know why you use it
Social media is not intended as a sales newspaper. It is not the intention to post pushing messages here. You should see this as a network that you build. It is a form of word of mouth and the intention is to talk about your company as much as possible, preferably in a positive way. Start from your business goals to determine your social media goals.Tip 2: Build a network
Not so much the quantity, but the quality of your followers is important. Go for a network of current customers and other people you have worked with. A larger network may generate more credibility and trust, but it is the quality of your contacts that will help you generate more leads. You build a network primarily by publishing relevant content. Be up-to-date with current events. Also make a plan, so that you publish posts with a certain regularity, and ensure interaction with your target group.Tip 3: Combine social media channels
Most of them may already have a personal Facebook page, but as a company, you should also opt for a company page on Facebook. This way you stay at the beginning with a medium that you already know a bit. Once you have mastered that, you can integrate other social media channels. This can be very simple: Facebook, for example, has a tool that you use to automatically post the messages you share on Twitter. LinkedIn is also very interesting for the market. It is not forbidden to recycle content and use it for another medium, but it is extremely important that you adjust this and adjust it to the correct channel. Each medium requires a different tone of voice.Tip 4: Appoint a permanent employee
As the manager of an SME, you obviously have a lot to think about. To manage social media on top of everything may become difficult. Therefore, choose well in advance who will do this within your company. Either appoint an employee who is willing to do this or leave it to a specialized agency. If the communication is always from that one person, the messages will be unambiguous, making you appear more credible.Tip 5: Increase your visibility
There is a good chance that your target group will make massive use of the internet. That means that she also needs to find information about your company online. Via social media, you get more interaction with the customer and generally more communication with the outside world. Another not unimportant reason is that social media are (usually) free.Tip 6: Score higher in the Google results
Social media is also interesting for search engine optimization. In the first instance, it is important that you know that social media is not a one-way street. It is a matter of giving and taking and of responding and interacting. Once you have the channels and communicate with your network, you can respond to this. Don't do this by being too commercial. Your followers on social media are not after that. Try to make sure that other people your (website) left to share on social media. To start, make sure that a share button is provided on your website so that visitors can share the content in one click. When search engines see that your content is being shared, they receive a kind of confirmation that your website is up-to-date and relevant. You actually build a constant link between your website and your social media channels. The more interaction, shares and likes, the more impact that has on the weight determination of that shared link. This is considered a certain authority by search engines. And the more relevant the content, the more that you will be rewarded by search engines.Click here for more...
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